Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.
Lead Behavioural Scientist, healthy life mission
Sidd is the lead behavioural scientist in our healthy life mission, applying behavioural insights to develop policies that improve health outcomes across the UK.
Prior to joining Nesta, Sidd worked for the City of San Francisco on transportation planning and policy to increase access to safe and equitable mobility options. Before that, he was an advisor at the Behavioural Insights Team in New York where he partnered with governments and NGOs to incorporate behavioural science into their policies and programs, conduct exploratory research and fieldwork and design and implement randomised controlled trials.
Sidd holds an MPhil in Public Policy from the University of Cambridge and a BA in Philosophy, Politics and Economics from Claremont McKenna College.
Outside of work, he enjoys reading novels, watching and playing football, golf and tennis and trying as many bakeries as possible.
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