About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

g39 and Golant Media Ventures

g39 and Golant Media Ventures have developed ART, a digital tool for enriching the audience experience and gathering data at non-ticketed visual arts spaces.

g39 and Golant Media Ventures, one of the research and development projects funded through the Digital Innovation Fund for the Arts in Wales, have developed ART, a digital tool for enriching the audience experience and gathering data at non-ticketed visual arts spaces.

We asked them to tell us what they learned. The report includes:

  • the strategic challenge they set out to address, and the research questions that guided their enquiries
  • the technology they used, why they chose it and how it was implemented
  • the results of the user tests of the product or service they developed
  • the results of surveys and interviews they carried out with stakeholder groups
  • the market research they carried out and their plans for continued development and the long term sustainability of the project.

We hope this report will be instructive for arts organisations who intend to develop their own digital projects.

Authors

Ian Danby

Ian Danby

Ian Danby

Programme Manager

Ian was the Programme Manager for the Digital Innovation Fund for the Arts in Wales, our joint programme with Arts Council of Wales.

View profile
Rob Ashelford

Rob Ashelford

Rob Ashelford

Pennaeth Nesta Cymru / Head of Nesta Cymru

Rob is Head of Nesta Cymru - responsible for the delivery of Nesta's strategy in Wales.

View profile