We know from partners, journalists and our work at Nesta, that when it comes to high-quality imagery of heat pumps, there is a limited selection of photographs available on stock imagery websites. Creating a new publicly accessible image library of heat pumps will provide an important and useful resource.

The images that will be captured as part of this project will show the tangible and relatable benefits of heat pumps, and how homeowners are enjoying these benefits now. This is important, as most people in the UK have never knowingly seen a heat pump. This bank of images will provide a key way for people to visually engage with this sustainable technology. 

The goal of this project is to help increase the appeal of heat pumps as an attractive technology for homeowners to use for heating their homes. We hope that by producing a publicly accessible library of heat pump images it will provide an invaluable resource for those in the editorial, non-profit and educational sectors and Nesta to enhance the appeal of heat pumps and present them as an attainable heating solution.

We believe that the lack of high-quality images of heat pumps in typical UK homes impacts the technology's appeal to homeowners across the country. Seeing photographs of this technology in the homes of others can make it appear more attainable, especially if the house looks similar to yours. We hope that this new image library will generate a large impact, contributing to the normalisation of heat pumps in our cultural conversations.

Working with Climate Outreach’s photography project, Climate Visuals, we plan to commission photography of heat pumps in a selection of homes across the UK, which show a diversity of technology, homes and people. The new library of images will be shared on their publicly accessible database, and disseminated to more than 11,000 registered users. Alongside the images, we will also collect detailed caption information allowing for the context of these stories and case studies to be shared and support the images.