Danae Ringelman, co-founder of Indiegogo, highlights how, when attracting funding from the crowd, one of the key drivers for ensuring engagement and funding is clarity and transparency about the project or idea.

Make sure you communicate clearly to potential funders what your project is, what it is trying to achieve, how much money is needed to make it a reality and what you will deliver and when.

If the targets are unrealistic, or the plans for delivering and implementing aren't feasible, the crowd often (like traditional investors) won't engage with your project.