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Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

This event took place on Tuesday 11 March. You can watch the recording below.

The opinions expressed in this event recording are those of the speaker. For more information, view our full statement on external contributors.

How can we make good things happen? Our event series explores successful policies from across the globe and draws out insights for UK policymakers.

This time, we looked to Amsterdam to explore its approach to tackling childhood obesity. While childhood obesity rates are rising in many parts of the world, including the UK, in Amsterdam the rates are reported to be falling. The Amsterdam Healthy Weight Programme is one of the best-resourced obesity reduction programmes in the world. Launched in 2012, it aimed to bring all children down to a healthy weight by 2033.

How did the Amsterdam City Government work to reverse the trend of rising obesity rates in children? And as the UK battles with rising obesity rates, what lessons can policymakers learn from Amsterdam’s approach?

On Tuesday 11 March 2025 we dived into the impact of the scheme and discussed learnings for policy response in the UK at a live event.

Our panel explored learnings from the scheme: from working on both prevention and treatment in tandem, to working cross-sector, to adopting a whole systems approach that looks at environments as much as behaviour.

We heard from Dennis Overton OBE, the founding Chair of the Scottish Food Commission, VU University’s Professor Jacob C. Seidell, co-director of the research institute evaluating the Amsterdam Healthy Weight Programme, Nikita Sinclair, the Head of Programme for the Children’s Health and Food Programme at Impact on Urban Health, and Nesta and BIT CEO Ravi Gurumurthy.

This event shared first-hand and actionable insights on how to solve a challenging social problem. The discussion unpacked key takeaways for the UK, including balancing prevention and treatment, targeting environments with impactful interventions and embedding solutions into municipal policy.

We explored the nuts and bolts of the Amsterdam Healthy Weight Programme and looked at what lessons could be applied in the UK in the face of rising obesity rates – from a focus on industry to trialling and designing policy options.

The event saw a discussion centred on Amsterdam's long-term, multi-faceted approach to tackling childhood obesity, the Amsterdam Healthy Weight Programme, first launched in 2012 after discussions began in 2004. The programme responds to excess weight in children, and the resulting physical and mental health impacts. The discussion touched on the importance of a “learning approach” in approaching a complex issue that requires a whole-systems approach. The key learnings from the Amsterdam programme underscored the importance of perseverance, patience, managing expectations and network building. The intention in Amsterdam is to impact children’s health in the city over the course of a twenty-year period - a generation, working from birth to adulthood.

Professor Jaap C. Seidell, a leading academic in the Amsterdam Healthy Weight Programme consortium, detailed how the Amsterdam approach implemented a socio-ecological model to affect behaviour, targeting families, schools, professionals, and communities, with an understanding of the role of each in a whole-systems approach as well as the importance of the way the network operates as a whole. In the strategy, there is consideration both for young people living with excess weight as well as consideration of impacting neighbourhoods for the purpose of prevention.

Professor Seidell was clear that the leverage points available to the City Government are impacting the environments surrounding families, not taking responsibility for each individual’s single choices. One of the most fundamental shifts occurred in Amsterdam in influencing the long-standing belief across stakeholders that excess weight is an issue of individual responsibility to recognising it as a collective responsibility.

The Municipal Government, therefore, is seeking to make the healthy choice the normal choice, by creating supportive environments that drive healthier consumption for all children. Professor Seidell spoke to Amsterdam's strategy of aiming for a balance between healthy and unhealthy food providers in any given community, allowing municipalities to consider health in town planning decisions.

The process behind determining how and where to intervene in the food system is informed by participatory action research, a research methodology that involves researchers and participants collaborating to understand social issues and take actions to bring about social change, emphasising action by those affected by the issues being discussed. The impact of this is more radical outcomes, and increased buy-in to solutions. This can also lead to a transfer of community ownership of solutions that ensures longevity of integrated approaches.

A further key learning to date is integrated interventions in schools, while not primarily focused on obesity, led to broader benefits such as improved school performance, reduced bullying, and better mental health, making the program more appealing to schools to maintain. The approach evolved into engaging children and parents in identifying problems and co-developing solutions, leading to more locally relevant interventions that have a sense of community ownership. Ensuring cultural sensitivity in diverse populations was addressed by Amsterdam's neighbourhood-based approach and the active involvement of local leaders and residents.

Professor Seidell outlined that his most surprising lesson from the programme was that parents were highly motivated for their children to have good oral health, which acted as a motivator for families to consume an improved diet.

The event then moved on to a panel discussion and Q&A session involving the two speakers, Dennis Overton OBE, founding Chair of the Scottish Food Commission Board, and Nikita Sinclair, Head of Programme for the Children’s Health and Food Programme at Impact on Urban Health.

Overton outlined the extent of Scotland's commitment to halving childhood obesity by 2030 through a range of actions under the Good Food Nation Bill, including free school meals and grants for pregnant women and families.

Sinclair discussed how Impact on Urban Health in Lambeth and Southwark also focused on food environments and health equity, highlighting the importance of influencing national and international factors alongside local interventions. She also spoke to the role working directly with the community plays in securing positive outcomes that respond to people’s needs.

Speakers

Dennis Overton 1 190512

Dennis Overton OBE

Dennis Overton is founding Chair of the Scottish Food Commission, called for in the Good Food Nation (Scotland) Act, 2022. The purpose of the Act is to transform the Scottish food system. Based in the Scottish Highlands Dennis has farmed on land and sea, both in the UK and Africa, building several integrated food businesses. His passion for organic farming methods led him to chair the UK Soil Association (2014-18). Committed to cross-sectoral, collaborative working in 1999 he co-founded and later chaired (2018-21) Scotland Food and Drink, the industry leadership group tasked with strategy-setting for the farming, fishing, food and drink sectors in Scotland.

Prof. Jacob C. Seidell

Professor Jacob C. Seidell

He/him

Jacob C. Seidell is emeritus professor of nutrition and health at VU University Amsterdam and was co-director of Sarphati Amsterdam, a unique scientific research institute founded with Public Health Service of Amsterdam (GGD). As a leading academic in the Amsterdam Healthy Weight Programme consortium, his research focuses on the understanding of determinants of food choice and the effectiveness of (policy) interventions in the context of the prevention and management of obesity. He has served as president-elect and as president (1992-2000) of the European Association for the Study of Obesity.

Ravi

Ravi Gurumurthy

He/him

Ravi is the group chief executive officer at Nesta and BIT. Ravi was previously responsible for the International Rescue Committee’s work in designing, testing and scaling products and services for people affected by crisis in over 40 countries - from reducing acute malnutrition and intimate partner violence, to expanding employment for Syrian refugees. Prior to joining the International Rescue Committee in 2013, Ravi held a number of roles in the UK government, including director of strategy at the UK’s Department of Energy and Climate Change and as a strategic advisor to the Foreign Secretary. Across many departments, Ravi led a number of major social and environmental reforms including the development of the world’s first legally-binding carbon emissions targets and the integration of children’s services. Ravi has also worked as a researcher at the think-tank Demos and in local government in London.

Nikita Sinclair

Nikita Sinclair

She/her

Nikita is Head of Programme for the Children’s Health and Food Programme at Impact on Urban Health - the philanthropic arm of Guy’s and St Thomas’s Foundation, one of the largest health foundations in the UK. The Children’s Health and Food programme is pushing towards a food system where all children and young people have equitable access to nutritious, tasty, affordable food as they grow up – no matter where they live or what family they come from. Through partnering with others, the programme seeks to drive changes to the food offer in the major food environments where children and families access food – across streets, schools and early years settings. Underpinning this is a portfolio of work that seeks to change the narrative around children’s health and food to show that what surrounds us , shapes us – making adoption of evidence-based solutions more likely. The team at Impact on Urban Health collaborate with a range of partners; including large investors, national advocacy organisations, local authorities and local community-led food initiatives; to deliver change in their home boroughs of Lambeth and Southwark in South London, and beyond. Prior to working at Impact on Urban Health, Nikita’s background has been in public health holding various roles in local government public health departments. She has an MSc in Public Health from the London School of Hygiene and Tropical Medicine.