About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

The rise of Serious Games.

This event examined how games and games technologies are being brought into 'serious' areas, as well as how serious tasks are being made more game-like. More specifically, we outlined three specific ways that games can be adopted by other sectors:

  • by generating positive side effects from gameplay;
  • by creating technology that can be reused;
  • and by increasing engagement with a problem or activity.

Speakers

Mary Matthews

Blitz Games Studios

Alex Fleetwood

Hide and Seek