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On Thursday 6 March, we explored the newly updated EAST framework—a simple, effective guide for understanding behaviour.

First introduced in 2014, the EAST framework—distilling behavioural science into four intuitive principles: Easy, Attractive, Social, and Timely—has been revised and updated to incorporate a decade of new insights, case studies and lessons learned from around the world.

Led by BIT’s Chief Behavioural Scientist, Dr Michael Hallsworth, this session brought the EAST principles to life by showing the results they’ve achieved in public policy, business, and beyond. We learnt:

• The real reason that customer referral schemes are effective
• Why social norm messages work for paying tax but not for giving blood
• On which day of the week people are least likely to turn up for an appointment

This webinar was perfect for anyone looking to deepen their understanding of behavioural science and its practical applications.