Looking for a practical way to apply behavioural insights and create real impact? Join us on Thursday 6 March 9:00 - 10:00 EST / 14:00 - 15:00 GMT for a live webinar to explore the newly updated EAST framework—a simple, effective guide for understanding behaviour.

First introduced in 2014, the EAST framework—distilling behavioural science into four intuitive principles: Easy, Attractive, Social, and Timely—has been revised and updated to incorporate a decade of new insights, case studies and lessons learned from around the world.

Led by BIT’s Chief Behavioural Scientist, Dr Michael Hallsworth, this session will bring the EAST principles to life by showing the results they’ve achieved in public policy, business, and beyond. You’ll learn:

• The real reason that customer referral schemes are effective
• Why social norm messages work for paying tax but not for giving blood
• On which day of the week people are least likely to turn up for an appointment

This webinar is perfect for anyone looking to deepen their understanding of behavioural science and its practical applications. Whether you’re new to EAST or familiar with its foundations, you’ll leave with fresh insights to improve outcomes.

Register now to secure your spot and receive event details straight to your inbox. Don’t miss this chance to learn from the leaders in behavioural insights and transform the way you tackle challenges.