Each of us makes decisions each day. Even the low-stakes decisions add up and the more we understand what influences them, the more we can design the world - and our own lives - to support better choices.
At Nesta, changing behaviours is key to achieving our mission goals: we want to empower consumers to switch to low-carbon heating, design food environments in a way that supports people in making healthier choices and create the right conditions for practitioners and parents to be able to support children in the first crucial years of their life.
How can we change behaviours at scale? Elspeth Kirkman, Chief Programme Officer at Nesta, has recently launched her new book, Decisionscape: How Thinking Like an Artist Can Improve Our Decision-Making. Decisionscape brings together the realms of art and science to explore what drives our decision-making and how we can use these forces for good. It borrows four techniques used by artists - diminution, viewpoint, composition, and framing - to mitigate the invisible biases that threaten the quality of our decisions.
Elspeth joined Elisabeth Costa, Managing Director at the Behavioural Insights Team UK, to share insights from her book and explore the potential of decision-making for public good.
When registering for the event, you will be entered into a prize draw with the chance to win a free copy of Elspeth’s book. Winners will be announced after the event.
Why you should watch the recording
This event is for anyone interested in the interface between art and science who wants to learn about behavioural science and human psychology. You might work in policy, innovation, social sciences, or are just interested in the role of decision-making as a force for good.
The event will be held at our Nesta offices, 58 Victoria Embankment, London, EC4Y 0DS and also streamed online.
Decisionscape: How Thinking Like an Artist Can Improve Our Decision-Making is available to buy online at Bookshop.org, Waterstones and Amazon.
The opinions expressed in this event recording are those of the speaker. For more information, view our full statement on external contributors.