How can a city, neighbourhood or community develop a physical presence to become the hero or heroine of its own story? Can group physical narratives be harnessed, captured and repeated to effect lasting change in collective understanding and behaviour? How are these physical interactions translating into our digital world?
What is the event?
This evening event explored the relationship between our bodies, our environment and culture. We invited guests to engage with the idea of collective embodiment through video and debate, and through a series of presentations, from the field of virtual reality to the expertise of a choreographer.
Throughout history, our engagement with subculture movements – whether initiated by activism, advocacy, rituals, entertainment, site or education – has created strong, significant and long-term consequences for individual communities and for whole populations. Engaging our bodies and minds in this way can lead to widespread social transformation, whether through mass protest, choreographed dance, or other forms of coming together.
We often underestimate how much what we call ‘embodied culture’ (motion, gesture, facial expression, posture) can be harnessed to create deep, lasting impact on societies, changing the way we behave towards each other, challenging our understanding of ‘the norm’ and transforming society on a larger scale.
Who is the event for and why should I come?
This event was for anyone who wanted to learn more about how collective embodiment can effect change in the world around us. There was the opportunity to hear from a diverse range of speakers whose work sheds light on our understanding of collective embodiment, and there was a chance to network with others exploring this field.
What’s on offer?
Our speakers come from a range of backgrounds: from dance, gaming, virtual training and community activism. In this event, co-chaired by Geoff Mulgan (CEO at Nesta) and Ghislaine Boddington (Creative Director of body>data>space), the speakers shared their work while exploring collective embodied cognition – the interplay between our collective bodies, environment and culture.
There was also a debate on Professor Mehrabain’s 7% Rule, now famously used and misused, which states that human communication is only 7% verbal and 93% non-verbal.
Curated by Ghislaine Boddington, Creative Director of body>data>space.